PEST Analysis Tool

Elevate Your Strategy with PEST Analysis

Use AI-driven insights to analyze macroeconomic factors impacting your business and develop innovative strategies with your team to overcome challenges.

  • AI-generated PEST analysis frameworks and ready-to-use templates to get you started
  • Easy-to-use visual canvas for brainstorming and planning sessions
  • Real-time collaboration to engage seamlessly with stakeholders
Snapshot of creately's comprehensive PEST analysis maker
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AI PEST Analysis Generator

AI PEST Analysis Generator

Instantly Assess Business Environments

  1. Enter background info, data or details of your business and click ‘Generate’
  2. Watch Creately build a comprehensive PEST analysis with notes.
  3. Collaborate, edit/change, and refine as you please—all within one canvas.
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Why Teams Love Creately’s AI PEST Analysis Generator

Try the AI PEST Analysis Generator
  • Save time Save time – Automate PEST analysis, reducing manual effort and allowing teams to focus on strategic decision-making.
  • Uncover hidden trends Uncover hidden trends – Detect political, economic, social, and technological shifts that traditional analysis might not uncover.
  • Privacy-first Privacy-first – All data remains within Creately, ensuring security with no third-party retention.
  • Global collaboration Global collaboration – Works seamlessly across multiple languages, making it ideal for a fully global and diverse team.
  • Objective insights Objective insights – AI-driven clustering highlights key external factors, ensuring balanced and unbiased analysis.

Used by Over 10 Million people and 1000s of teams

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VISUALIZE & IDEATE

Identify External Factors with Our PEST Analysis Creator.

screenshot of pest analysis created using Creately pest analysis tool
  • Intuitively adapts to pre-built PEST analysis frameworks to conduct competitor analysis, strategic planning, and more based on your input.

  • PEST analysis tool provides AI-suggested insights into industry trends and consumer behaviors.

  • Automate your brainstorming and save time.

  • Customizable color themes and PEST analysis templates to highlight key factors and rank them based on influence and impact.

screenshot of pest analysis created using Creately pest analysis tool
screenshot of pest analysis AI prompt in Creately PEST analysis tool
ANALYZE

Effortless Automation, Instant Insights!

screenshot of pest analysis AI prompt in Creately PEST analysis tool
  • As simple as telling the PEST analysis creator what you need to start the analysis.

  • Produce auto-generated templates with environmental factors like political, economical, social and technological already filled to match your context.

  • Identify external factors previously unnoticed through AI-enabled analysis.

  • Refine your analysis further with thematic grouping.

COLLABORATE

Discuss, Plan, and Work Together

screenshot of inviting team to collaborate in creately pest analysis generator
  • Work with teammates on a shared canvas with real-time cursors for all participants.

  • Use sticky notes or annotations to mark future discussion points for factors highlighted by the PEST analysis tool.

  • Invite team to add docs, attachments, links, and more via the notes panel to capture the big picture.

  • Use commenting and @mentions on the canvas to tag team members to specific items.

  • Manage, share, edit and review plans and strategies with access levels and roles.

screenshot of inviting team to collaborate in creately pest analysis generator
screenshot of exporting pest analysis chart in creately pest analysis tool
EXTEND & EXECUTE

Built-in Sharing, Presenting, and Version Control

screenshot of exporting pest analysis chart in creately pest analysis tool
  • Export diagrams in JPEG, PNG, PDF and SVG formats or enable link sharing to embed on any site.

  • Create presentations for stakeholders with built-in tools like the presentation mode.

  • Easily track edits and restore previous versions with Creately’s Workspace History—ensuring seamless collaboration and version control.

Ideate, plan, and execute ideas better with Creately

What Is a PEST Analysis?

What Is a PEST Analysis?
A PEST Analysis is a tool that helps businesses and individuals quickly assess external macro-environmental factors that impact their industry. It examines Political, Economic, Social, and Technological factors, allowing users to identify strategic insights effortlessly. Creately’s PEST analysis tool does this by producing a PEST template, which is instantly filled with context-specific details.

Why is a PEST Analysis Important for a Team in Strategic Planning?

  • A PEST analysis helps teams to identify opportunities and threats. By looking at and analyzing the political, economic, social and technological factors that affect the industry, teams can pinpoint emerging trends and changes.

  • By studying the external environment, teams can plan for future opportunities or threats better by adjusting the business strategies.

  • Teams can gain a better understanding of the market that the business is operating in. They can figure out consumer and market trends and changes in the market to respond appropriately.

  • Teams can take necessary steps to manage risks by identifying potential threats to the business. This may include developing contingency plans or making certain investments.

  • A PEST analysis can help teams make better and informed decisions about strategic investments, expansions, and other business initiatives.

How to Use Creately’s PEST Analysis Tool

  1. Start with the PEST Analysis Template

Open Creately and select the PEST analysis template that fits your requirement from the template library. Creately offers multiple options based on the PEST framework.

  1. Start Filling Your PEST Analysis Template

After opening the PEST analysis template, add the relevant information about Political, Economic, Social, and Technological factors affecting your business. Group them accordingly within the template, add notes for context, and use @mentions to notify team members if you need their input.

  1. Use AI to Auto-Generate Your PEST Analysis

If you want to skip the manual steps, select the AI-powered PEST Analysis Generator. Enter a brief description of your business, and Creately will automatically create a PEST template, filling in key Political, Economic, Social, and Technological factors based on your context.

  1. Manually Customize your PEST Analysis

Edit the generated content and manually add your own insights where needed. Creately provides drag-and-drop content blocks, and customizable colors, fonts, and layouts to fit your brand. You have the option to add sticky notes, related documents and spreadsheets for additional context.

  1. Invite your Team to Collaborate and Refine the Analysis in Real-time

Invite team members to view and discuss the content generated by the PEST analysis tool, including their perspective on the suggested insights. Creately allows teams to co-edit, comment, and vote on ideas directly within the canvas—speeding up the review process.

  1. Export, and Share your PEST Analysis

When ready, present your PEST analysis to the relevant stakeholders using Creately’s built-in slideshow or export it as an image. You can also create shareable links to show external parties with multiple levels of permissions.

Create a PEST Analysis

Conduct Your PEST Analysis with These Editable Templates

PEST Analysis for Competitor Research

PEST Analysis for Competitor Research

PEST Analysis Template

PEST Analysis Template

PEST Analysis for Analyzing Competitors

PEST Analysis for Analyzing Competitors

PEST Analysis Example

PEST Analysis Example

FAQs About the PEST Analysis Maker

Can I customize a PEST analysis?

Yes. Creately’s PEST Analysis Tool allows full customization. You can edit templates, add or remove factors, change colors, layouts, and include notes or linked documents to fit your specific business context. The PEST Analysis Maker ensures your analysis reflects your unique strategic needs.

What is the difference between PEST and PESTLE analysis?

PESTLE analysis expands on PEST by adding legal and environmental factors, offering a more comprehensive view of external influences.

Can we do a PEST analysis using AI?

Yes! You can ask AI to conduct a PEST analysis for you by gathering the external factors that affect your business and analyzing relevant data based on your prompt.

Is Creately’s PEST Analysis Tool free to use?

Creately offers free access to its PEST Analysis Tool with core features such as templates, drag-and-drop editing, and collaboration. For advanced features like AI generation, unlimited documents, and enhanced export options, you can upgrade to a paid plan.

Who should use a PEST analysis tool?

Anyone looking to understand the external environment affecting their business can use a PEST Analysis Tool. This includes business leaders, strategists, consultants, and project managers. With Creately’s PEST Analysis Maker, teams of any size can collaborate to generate actionable insights efficiently.

What is the difference between PEST and SWOT analysis?

A PEST Analysis focuses on external macro-environmental factors—Political, Economic, Social, and Technological—while a SWOT analysis examines both internal strengths and weaknesses alongside external opportunities and threats. Using Creately’s PEST Analysis Generator, you can complement your SWOT analysis by quickly mapping external factors that influence strategic decisions.

How often should I conduct a PEST analysis?

It’s recommended to update your PEST analysis regularly—typically quarterly, biannually, or whenever significant market changes occur. Using Creately’s PEST Analysis Generator, you can quickly revise and refresh your analysis to stay aligned with current political, economic, social, and technological trends.
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Creately stands out as a PEST Analysis Tool because it offers a visual, AI-powered approach to strategic planning.
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