Archive of posts - Opportunity Mapping

Using Opportunity Mapping for Growth and Success 08 December 2023 | 10 min read
Using Opportunity Mapping for Growth and Success

In the context of strategic planning, opportunity mapping is invaluable. It allows product managers and decision-makers to: Visualize the landscape of potential opportunities in a structured manner. Identify gaps in the market that competitors may have overlooked. Prioritize initiatives based on their potential impact and feasibility. In this guide, we will explore the intricacies of opportunity mapping as follows: