Archive of posts - Logistics

Understanding Distribution Channels: Types & Strategies 29 October 2024 | 16 min read
Understanding Distribution Channels: Types & Strategies

What are Distribution Channels Distribution channels are crucial networks that transport products from producers to consumers, significantly impacting a business’s go-to-market strategy. They ensure efficient product delivery, support market expansion, and enhance access to diverse customer segments. By optimizing logistics and aligning distribution strategies with business goals, companies can reduce costs, improve customer satisfaction, and increase sales.