Archive of posts - Business Proposisition

Putting the customer first using the Value Proposition Canvas 25 April 2024 | 11 min read
Putting the customer first using the Value Proposition Canvas

It’s all around us, most companies have a singular focus on ‘innovation’ which has resulted in a flood of products and services competing for attention. Each claims superiority over its rivals, each iteration touting improvement upon the last. But most times there is a huge disparity between what customers truly desire and what companies offer. Understanding and meeting these multifaceted customer needs is no small feat.