70 Effective Marketing Tactics Examples to Boost Your Business

Marketing tactics are the specific actions you take to make your marketing strategy work. While your strategy outlines your goals and overall plan, tactics are the practical steps you take every day to connect with your audience, increase brand awareness, and drive sales. They are essential for turning your big-picture ideas into real, measurable results. In this guide, we will explore 70 marketing tactics examples to boost your business.

Content Marketing Tactics Examples

Content marketing is all about creating and sharing useful information to attract and engage your audience. It helps build trust, shows you know your stuff, and gets more people to visit your website. By offering helpful and relevant content, you can connect with your audience and guide them towards becoming customers. Here are some effective content marketing tactics to help you succeed:

1. Blogging

Regularly publish informative and engaging blog posts. This can attract new visitors to your website, educate your audience, and establish your brand as an authority in your industry.

2. Video marketing

Create and share videos to showcase your products, share customer testimonials, or provide how-to guides. Videos are highly engaging and can be shared across multiple platforms to reach a wider audience.

3. Infographics

Use visually appealing infographics to present data and information in an easy-to-understand format. Infographics can simplify complex information and are highly shareable, helping to increase your reach.

4. Ebooks and whitepapers

Develop in-depth content like e-books and whitepapers to provide valuable information to your audience. These can be used to capture leads by offering them in exchange for contact information.

5. Podcasts

Start a podcast to discuss topics relevant to your industry. This can help you reach a different segment of your audience and build a loyal following.

6. Case studies

Write case studies to showcase how your products or services have helped customers achieve their goals. These provide real-world proof of your value and can help build trust with potential clients.

7. User-generated content

Encourage your customers to create and share content about your brand. This could be in the form of reviews, social media posts, or testimonials. User-generated content adds authenticity and can help build community around your brand.

8. Interactive content

Create interactive content like quizzes, polls, and calculators. This type of content engages your audience more deeply and can provide valuable insights into their preferences and needs.

9. Webinars

Host webinars to provide valuable information and engage with your audience in real-time. Webinars allow for direct interaction and can position you as an expert in your field.

Social Media Marketing Tactics Examples

Social media marketing is about using platforms like Facebook, Instagram, and Twitter to connect with people, build your brand, and boost sales. Here are some effective tactics:

10. Influencer collaborations

Team up with popular influencers who can promote your products to their followers, helping you reach more people.

11. Social media contests

Host contests and giveaways to increase engagement and attract new followers. It’s a fun way to get people interested in your brand.

12. User-generated content

Ask your customers to share their experiences with your products on social media. Repost their content to show appreciation and build community.

13. Live streaming

Go live on social media to interact with your audience in real-time. Use it for Q&A sessions, product demos, or behind-the-scenes looks.

14. Hashtag campaigns

Create a unique hashtag for your brand and encourage people to use it. This helps spread the word and makes it easier to find posts about your brand.

15. Stories and reels

Share short, engaging content using features like Instagram Stories and Reels. These are quick ways to update and entertain your audience.

16. Social media ads

Use paid ads to target specific groups of people. This helps you reach a larger audience and attract new customers.

17. Polls and surveys

Run polls and surveys to get feedback and involve your audience. This can give you valuable insights and make your followers feel heard.

18. Scheduled posts

Plan and schedule your posts in advance to keep your content consistent. Regular updates help keep your audience engaged.

19. Analytics and insights

Check your social media analytics to see what’s working and what isn’t. Use this information to improve your strategy and connect better with your audience.

Email Marketing Tactics Examples

Email marketing is a direct way to connect with your audience through their inbox. It involves sending targeted messages to keep subscribers informed, build relationships, and drive action. Whether you’re sharing updates, promoting products, or nurturing leads, effective email marketing helps you stay in touch with interested people. Here are some key tactics to make your email campaigns engaging and successful:

20. Segmentation

Divide your email list into smaller groups based on interests, behaviors, or demographics. This lets you send more relevant and personalized content to each group.

21. Personalized email campaigns

Use your subscribers' names and tailor the content to their interests. Personalized emails feel more relevant and can increase engagement.

22. Automated drip campaigns

Set up a series of automated emails that go out at specific times or after certain actions, like signing up for your newsletter. This keeps your audience engaged over time without additional effort.

23. Welcome emails

Send a warm welcome email to new subscribers. Introduce them to your brand, offer a special discount, or provide valuable information to start the relationship off on a positive note.

24. Re-engagement campaigns

Reach out to inactive subscribers with a re-engagement campaign. Offer them a special deal or ask for feedback to rekindle their interest.

25. Email newsletters

Regularly send newsletters with updates, news, and useful content. This keeps your audience informed and connected to your brand.

26. A/B testing

Test different email elements, like subject lines, content, or calls-to-action, to see what works best. Use the results to improve your email campaigns.

SEO and SEM Tactics

SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are key methods for improving your website’s visibility on search engines like Google. They help improve your website’s visibility, attract more visitors, and drive better results from your online marketing efforts. Here’s how you can use these tactics effectively:

27. Keyword research

Find out what words and phrases people use to search for your products or services. Use these keywords in your website content to help search engines find and rank your site higher.

28. On-page SEO optimization

Improve your website’s content and structure to make it easier for search engines to understand. This includes using keywords in your titles, headings, and descriptions, and ensuring your site is easy to navigate.

29. Pay-Per-Click (PPC) advertising

Use paid ads to appear at the top of search engine results. You only pay when someone clicks on your ad, making it a cost-effective way to drive targeted traffic to your site.

30. Quality content creation

Create useful and relevant content that answers your audience’s questions. High-quality content can attract more visitors and encourage other sites to link to yours, improving your search rankings.

31. Local SEO

Optimize your site for local searches by including location-specific keywords and creating a Google My Business profile. This helps people in your area find your business easily.

32. Technical SEO

Ensure your website is technically sound, with fast loading times, mobile-friendly design, and secure connections. This helps search engines crawl and index your site more effectively.

33. Link building

Obtain links from other reputable websites to yours. Quality backlinks can improve your site’s authority and search engine ranking.

34. A/B testing

Test different versions of your ads or landing pages to see which ones perform better. Use this data to optimize your campaigns and improve results.

35. Analytics and tracking

Use tools like Google Analytics to monitor your SEO and SEM performance. Track metrics such as website traffic, conversion rates, and ad performance to make informed decisions and adjustments.

Referral and Loyalty Programs Marketing Tactics Examples

Referral and loyalty programs are strategies to reward customers and encourage them to spread the word about your business or keep coming back. Here’s how you can use these programs effectively:

36. Referral bonuses

Offer incentives to customers who refer new clients to your business. For example, give them a discount or a gift for each successful referral. This motivates your existing customers to bring in new ones.

37. Loyalty rewards

Create a loyalty program where customers earn points or rewards for each purchase. Points can be redeemed for discounts, free products, or special offers. This encourages repeat business and rewards customer loyalty.

38. Exclusive member perks

Provide special benefits to members of your loyalty program, such as early access to new products, exclusive discounts, or members-only events. This makes customers feel valued and more likely to stay loyal to your brand.

39. Referral contests

Run contests where customers who refer the most friends or family members can win prizes. This adds a competitive element and boosts referral rates.

40. VIP programs

Establish a VIP program for your most loyal customers. Offer them additional perks like personalized service, higher rewards, or exclusive events to show appreciation for their continued support.

41. Feedback and review incentives

Encourage customers to leave reviews or feedback by offering small rewards or discounts. Positive reviews can attract new customers, while feedback helps improve your services.

Content Distribution and Promotion Marketing Tactics Examples

Content distribution and promotion involve getting your content in front of as many people as possible to maximize its reach and impact. Here are some effective tactics:

42. Guest blogging

Write articles for other websites or blogs in your industry. This helps you reach a new audience and establish your authority in different niches.

43. Content syndication

Share your content on various platforms and networks to increase its visibility. This could include syndicating blog posts to industry sites or republishing content on content-sharing platforms.

44. Press releases

Use press releases to announce important news about your business. Send them to media outlets to get coverage and increase awareness about your latest updates or achievements.

45. Social media sharing

Promote your content on social media platforms. Share links, snippets, or highlights to drive traffic and engage your audience. Tailor your posts for each platform to maximize engagement.

46. Email newsletters

Include your content in regular email newsletters to keep your subscribers informed. This helps drive traffic back to your website and keeps your audience engaged.

47. Influencer partnerships

Collaborate with influencers to share your content with their followers. Influencers can amplify your reach and introduce your content to a wider audience.

48. Paid promotion

Use paid ads on platforms like Google Ads or social media to boost the visibility of your content. Target specific audiences to ensure your content reaches those who are most likely to be interested.

Partnerships and Collaborations Marketing Tactics Examples

Partnerships and collaborations involve working with other businesses or influencers to achieve common goals and enhance your marketing efforts. Here’s how you can use these tactics effectively:

49. Strategic partnerships

Form alliances with businesses that complement yours. For example, a gym might partner with a health food store to offer joint promotions. This helps you reach new audiences and provide added value to your customers.

50. Co-branding

Collaborate with another brand to create a co-branded product or service. This can attract attention and leverage the strengths of both brands to reach a wider audience.

51. Influencer collaborations

Work with influencers who have a strong following in your industry. They can promote your products or services to their audience, increasing your brand’s visibility and credibility.

52. Joint ventures

Start a joint venture with another company to develop new products or services together. This can help you share resources, reduce risks, and tap into each other’s customer base.

53. Guest appearances

Appear as a guest on podcasts, webinars, or blogs to share your expertise. This helps you reach new audiences and position yourself as an industry expert.

54. Affiliate marketing

Set up an affiliate program where partners earn commissions for driving sales or leads to your business. This expands your reach by leveraging the marketing efforts of others.

Traditional Marketing Tactics Examples

Traditional marketing involves methods that have been used for decades to reach audiences through various offline channels. Here are some effective traditional marketing tactics examples:

55. Print advertising

Place ads in newspapers, magazines, and brochures. Print ads can reach a targeted audience and are useful for local or niche markets.

56. Television and radio ads

Create commercials for TV and radio to reach a broad audience. These mediums are effective for brand awareness and reaching diverse demographics.

57. Direct mail

Send physical mail, like postcards, catalogs, or promotional letters, directly to potential customers. Direct mail can be highly personalized and targeted to specific audiences.

58. Billboards and outdoor advertising

Use billboards, posters, and transit ads to catch people’s attention while they’re on the go. These are great for high-visibility locations and reaching a large audience.

59. Events and trade shows

Participate in or host events and trade shows to showcase your products or services. These events allow for face-to-face interactions and networking opportunities.

60. Cold calling

Reach out to potential customers by phone to introduce your products or services. Although less common today, it can still be effective for direct sales and lead generation.

61. Promotional Products

Distribute branded items like pens, mugs, or t-shirts to increase brand recognition and keep your business top of mind for potential customers.

62. Door-to-Door Sales

Send sales representatives to visit potential customers at their homes or businesses. This direct approach allows for personalized interactions and immediate feedback.

63. Public relations

Use press releases, media pitches, and other PR tactics to gain media coverage and enhance your brand’s reputation. Positive media exposure can boost credibility and visibility.

64. Sponsorships

Sponsor local events, sports teams, or community organizations to increase brand exposure and show your support for the community.

Emerging Marketing Tactics Examples

Emerging marketing tactics focus on new and innovative ways to reach and engage audiences in a rapidly evolving digital landscape. Here are some of the latest tactics gaining traction:

65. Artificial intelligence (AI) and chatbots

Use AI-driven tools and chatbots to provide real-time customer support, personalize recommendations, and streamline interactions. AI can analyze customer data to offer targeted content and improve user experiences.

66. Voice search optimization

Optimize your content for voice search queries. With the rise of smart speakers and voice assistants, ensuring your website is voice-search-friendly can help you capture more traffic.

67. Augmented reality (AR)

Implement AR technology to create interactive and immersive experiences. For example, virtual try-ons for fashion or makeup products can enhance the shopping experience and engage users in new ways.

68. Social commerce

Use social media platforms to sell products directly through features like Instagram Shopping or Facebook Shops. Social commerce integrates shopping experiences within social media apps, making it easier for users to make purchases.

69. Ephemeral content

Utilize short-lived content, such as Instagram Stories or Snapchat Snaps, that disappears after a set period. Ephemeral content creates a sense of urgency and encourages immediate engagement.

70. Programmatic advertising

Use automated systems to buy and place digital ads in real-time. Programmatic advertising optimizes ad placement and targeting based on data, improving efficiency and effectiveness.

Planning Your Marketing Tactics with Creately

Implementing marketing tactics using a visual collaboration platform like Creately can streamline your processes and enhance team collaboration. Here’s how to do it:

Organize your workspace

Create a dedicated workspace for your marketing team in Creately. This allows you to centralize all your marketing plans, diagrams, and documents in one place. By having a specific workspace, you can easily manage and organize all your projects, making it simpler for team members to find the information they need and collaborate effectively. This organization helps in keeping your workflow structured and avoids the clutter that can come from using multiple platforms or scattered documents.

Develop your marketing plan

Create a comprehensive marketing plan using Creately’s mind maps to brainstorm and structure your ideas. Start with a central node labeled “Marketing Plan” and branch out to include different tactics like content marketing, social media campaigns, and email marketing. Use flowcharts to outline the step-by-step process for each tactic, which helps in visualizing the entire plan from start to finish.

Detailing marketing tactics

Use Creately’s extensive library of templates to quickly set up detailed diagrams for each marketing tactic. Templates are available for various needs, such as Gantt charts for timelines, which help you plan out your marketing calendar with specific milestones and deadlines. Flowcharts can be used to map out processes like content creation, approval workflows, and distribution strategies. Mind maps are great for brainstorming sessions to generate ideas for campaigns, blog posts, or social media content. Using these templates saves time and ensures consistency in your planning documents.

Collaborate in real-time

Invite team members to collaborate on plans in real-time. Creately’s real-time collaboration features allow multiple users to edit and update diagrams simultaneously. This feature is crucial for remote teams or when quick feedback and decision-making are needed. Team members can add comments, suggest changes, and make edits on the fly, ensuring everyone stays aligned and can contribute their insights effectively.

Assign tasks and track progress

Use Creately’s task assignment features to delegate specific tasks to team members directly within the diagrams. For example, in a content marketing plan, you can assign tasks for writing, editing, and publishing articles using the data panel per shape. Use Kanban boards or task boards to visualize task progress, making it easy to see which tasks are in progress, completed, or pending. This visual tracking ensures accountability and helps team members stay on top of their responsibilities, leading to more efficient project execution.

Documentation and sharing

Document all your plans, workflows, and results within Creately. Keeping a well-documented record of your marketing strategies and their outcomes is crucial for future reference and continuous improvement. You can easily do this in Creately by embedding necessary documents in the workspace or by attaching them via the integrated notes panel. Share these documents with stakeholders and team members to keep everyone informed and aligned. You can export diagrams in multiple formats like PDF, PNG, JPEG, or SVG for broader distribution, ensuring that your documentation is accessible to all relevant parties.

Conclusion: Choosing the Right Tactics for Your Business

Finding the right marketing tactics is essential for your business to succeed. Start by understanding who your audience is and what they want. This will help you choose the tactics that will engage them effectively.

Set clear goals for what you want to achieve, whether it’s increasing sales, boosting brand awareness, or growing your online presence. Make sure the tactics you choose fit your budget and resources.

Try different marketing tactics examples we’ve listed above and see which ones work best for your business. Track their performance and make adjustments as needed. Stay open to new trends and be ready to adapt your strategy to keep up with changes and opportunities.

By choosing the right tactics and staying flexible, you can create a marketing plan that drives success and helps your business grow.