What is a FAB Analysis? Feature, Advantage, Benefit (FAB) analysis is a strategic approach used in product management and marketing to clearly differentiate a product’s characteristics, their advantages, and the ultimate benefits they deliver to the user.
From what originated as a guide map for cyclers of New York City in the 1890s, later being adopted by Motorola in the 1980s to align their product and technology development, roadmaps have come a long way in assisting businesses to stay relevant and competitive in a setting where customer needs change frequently in pace with technological advancements.
Timeline diagrams are often used to make complex information easier to understand. They can be effectively used to display the sequence of events over a period of time, in chronological order.